Innovation has been the backbone of manufacturing that endured changing economic times and environments. Adaptation to changing business models and complex rules of supply and demand, and the reality of mergers and acquisitions set the rules to continuously trim costs and increase revenues, and at the same time deliver superior products and services to consumers.
With the advent of the internet, a trend to shift to web commerce at all levels quickly took hold. This new standard created the need for increased efficiency. Three of the most important tools to accomplish it are: website optimization, better understanding of customer insight and wide-reaching global competitive intelligence.