Strengthen your online presence and build your brand through social media. Another way to appeal to new customers and grow your business is by transforming your social media accounts. Particularly, social platforms with built-in analytics tools allow you to better understand how ad campaigns are being reached by your target audience. By utilizing social listening tools, you can gauge the sentiment of your customers, helping to steer the conversation surrounding your brand in a direction that will benefit both you and consumers. To achieve results, a specialized and highly-focused strategy is the best path to take. Building relationships through social media and posting engaging content your customers care about is key. Oopgo can help you create a strategic social media strategy.