The web has become second nature to finding the best deals for anyone looking to travel. To survive, travel agents had to adjust and re-invent the way they do business, assisting visitors in hunting the best prices, exploring alternative (like nearby airports) options and bundling hospitality and transportation services to convert more customers and build their loyalty. This is where website optimization is most important, to deliver the best experience to all visitors and convert them to customers.
Hospitality firms also have to adjust and provide the best experience to their visitors to gain their trust and ensure their retention. Online platforms are also becoming the most effective and most utilized channels through which new business is acquired and retained.