Data Analysis Needs Stronger Strategies And Support

For any business, data analysis is the key to large-scale improvements and profiting from business trend and performance data.

MP900407205For any business, data analysis is the key to large-scale improvements and profiting from business trend and performance data. However, few companies have a set strategy for collecting and analyzing data, and some rely on just one person to perform these duties. In the world of big data and fast paced computing, this often isn’t enough to find real success with data analytics.

A recent report from Econsultancy revealed that only 22 percent of businesses currently have a strategy for analytics in place, though 63 percent noted that they were working on a solution to this problem. As many as 15 percent admitted to not having a strategy, or even plans to develop one at all. For these firms, Oopgo’s immensely powerful analytics tools provide an opportunity for growth and a stronger bottom-line.

About a third of the respondents to Econsultancy’s study reported having a single dedicated web analyst on their payroll in 2012, a 7 percent drop from 2010. While this is an improvement, why put “all of your eggs in one basket,” when Oopgo’s solutions for business intelligence can provide 1,000 times more data for an efficient and user-friendly approach to analytics?

With Oopgo’s solutions, companies gain access to key analysis from competing websites, improving awareness of data impacts on every marketing and social network available, as well as industry trends and new entrants. Through affordable, easily accessible resources, businesses can succeed with Oopgo’s solutions and find what they were always missing.